Headline results from the
2010 sport satisfaction survey have been published
People will only keep playing sport if they enjoy it. So Sport
England has developed an innovative satisfaction survey which helps
us measure satisfaction levels within individual sports. We will
use this information to help us make investment and planning
decisions.
Understanding and measuring the quality of experience is a
crucial element of our strategy and is central to our commitment to
develop a world-leading community sport system.
Our focus is around three outcomes - growing and sustaining the
numbers of people taking part in sport and improving talent
development to help more people excel.
The Sustain outcome focuses on keeping people involved with
sport. At its heart is the idea that people's continued involvement
is driven by the fact that they enjoy taking part and that this -
in turn - is heavily affected by the quality of the sporting
experience.
The research provides a statistically robust measure of
satisfaction with the quality of the sporting experience by
individual sport. This has given us a basis for tracking the
achievement of national targets for each sport. The survey will
also support improved planning and investment decisions by
providing greater understanding and knowledge of satisfaction
profiles in each sport.
What are we measuring?
We are measuring satisfaction in 46 different sports, and within
each sport, across three levels of engagement - general
participants, affiliated club members and the talent pool.
We developed the research in consultation with national
governing bodies of sport, a review of previous studies in this
area, scoping work undertaken by Ipsos MORI, and qualitative
research which the Henley Centre carried out in 2008 on our
behalf.
For more information, read our
FAQs.
2010 Satisfaction Survey
The fieldwork for the 2010 survey took place between March and
May 2010 with approximately 44,960 respondents completing the
survey.
Headline results from the 2010 survey
for each of the 46 sports are available. These highlight the
overall satisfaction score for each sport and for each group within
each sport (general participants, affiliated club members and the
talent pool).
The headline results are official statistics and must comply
with legislation relating to the publication of government data.
You can find out more about Sport England's official statistics
on this page.
More detailed results from the 2010 survey will be published in
August 2010.
2009 Satisfaction Survey
The fieldwork for the 2009 survey took place between March and
May 2009 with approximately 44,390 respondents completing the
survey.
Headline results from the 2009 survey for each of
the 45 sports are available. These highlight the overall
satisfaction score for each sport and for each group within each
sport (general participants, affiliated club members and the talent
pool).
To accompany the publication of the headline results, we
published a briefing
note with background information on the survey including the
survey process, and how the satisfaction scores are calculated.
More detailed results from the 2009
survey were published in October 2009.
The third year of the survey (2011) will run at the same time as
the 2009 and 2010 surveys, with fieldwork between March and May
2011, and headline results available in June 2011.